15 May 2010

"Martin, maybe one day you'll find true love..."

There are three televisions at the gym, and the remote controls are locked away in the manager's office. The manual controls on the side of two of the televisions are broken, meaning we can only change channels on one of them.

And nobody dare do so, as there is always at least one teenager paying more attention to some misogynistic get on 4Music (and their reflection) than the rowing machine.

This means old farts with distending stomachs such as I have to, in the main, have to suffer half-hourly repeats of these videos. To be fair, some of the tunes are very good - I think If We Ever Meet Again by that vocoded bloke and the bird who kisses other birds (and likes it) is excellent - but in the main they bore me.

And the bloke I have particular disregard for is Jason Derulo.

I played his first hit a fair few times on the radio and, while it is catchy enough, immediately it was ruined by this geezer's insistence on singing his own name during the introduction. So, essentially, he was doing an introduction during the introduction. Haw haw.

Now maybe it wasn't just down to monstrous ego in the recording studio. Maybe he was worried that the radio wouldn't play his record and so he announced his own name for fear that DJs like myself would never be able to. So on the first go, it is tolerable.

But on the follow-up single (after a big hit with the first, shooting him to fame and stardom) he does it again. And now I can't bear him.

I'm sure he's a nice guy, and maybe he suffers with his confidence. But there comes a point where a producer, or his manager, has to take him to one side and say: "Look Jase, we know you're hungry for success, but you starting to look like a berk." Or words to that effect. It's the musical equivalent of breaking the fourth wall.

What on earth is his album like? Ten songs all self-introduced, in the third person. As we all know, anyone who refers to themselves in the third person deserves an instant slap. And any kind of roughly high profile person is prone to it - I heard Katherine Merry, the former 400m runner, do it on an episode of Fighting Talk a fortnight or so ago and the host Colin Murray instantly docked points off her total.

My guess is that Derulo aspires to be as successful as Craig David, the original pretentious third-person speaker, though while not much less irritating, he does at least have the caveat of announcing his name in a slightly more subtle manner, and even that song he did with the Artful Dodger was only a guest performance and therefore he may not have had a choice.

It's not entirely a new thing in music, of course. Beyond the RnB and hip-hop pillocks ("Beyonce, Beyonce! Shakira, Shakira!") who make a habit of bigging up themselves in the third person, Queen's demonstrably unmemorable hit from 1990 The Invisible Man has Freddie Mercury introducing himself, and then the others, prior to separate clauses in the song. It doesn't improve it but it truthfully doesn't really diminish it either as, like everything off The Miracle, it was dire.

It's easier to get away with if it's a duet, as they can just say they're singing to each other and their names can be mentioned without them having to do it themselves. And those who think Nelly and Kelly Rowland were groundbreakers in this field never heard Shaky and Bonnie in 1984.

Perhaps the most optimistic "put my name all over the song and I'll be a star" example, however, is right here. But rather this bloke than Jason bloody Derulo.

2 comments:

Anonymous said...

Not always a bad thing. Apart from aforementioned ABC don't forget "this is Phil talking" from Love Action.

Simon said...

It's fine occasionally, and when structured as a part if the song (as in Love Action), but just to introduce yourself is a cardinal error for me too. I only excuse it "in concert" when the whole band gets introduced and prefer it then if someone else does the singer.