That advert for the Guardian on Channel 4 last night was clever - even though they clearly didn't think it through properly. If they want to be associated with fairy tales, that's up to them.
Far more impressive is that Lynx ad which shows various people dropping everything (literally - plates of food, motorbikes, wheelchairs) due to the headiness of the aroma coming from a handily-located member of the opposite sex. And, of course, the bus that crashes on to its side just had to contain a bunch of unscathed twentysomething cheerleaders.
I just hope the chihuahua was reunited with its owner.